Your Google Performance tab provides detailed insights into how your business appears in Google search results and Maps. This data helps you understand your local search visibility, track review trends, and identify opportunities to improve your online presence. By the end of this article, you'll know how to interpret each metric and use this data to strengthen your Google presence.
Your Google Business Profile must be connected to Praising.ai
Allow 24-48 hours after connecting for initial data to populate
From your dashboard, click the Google Performance tab at the top of the page. This tab displays metrics specific to your Google Business Profile performance, separate from your overall review statistics.
The top section shows how often your business appears in Google searches and Maps. Look for metrics like search impressions, clicks, and your average position in search results. These numbers indicate how discoverable your business is when customers search for relevant services in your area.
Tip: A declining click-through rate often means your business photos or description need updating to better attract customers.
Scroll down to view charts showing your Google review trends over time. You'll see new reviews received, average rating changes, and response rates. This data helps you identify patterns, such as seasonal fluctuations or the impact of recent marketing campaigns on review volume.
The ranking section shows where your business appears in local search results for key terms. Higher rankings mean more visibility when potential customers search for businesses like yours. Track these positions over time to measure the effectiveness of your reputation management efforts.
Note: Rankings can fluctuate daily based on Google's algorithm updates and competitor activity. Focus on long-term trends rather than day-to-day changes.
Understanding your review dashboard — Learn to interpret all four dashboard tabs and overall performance metrics
How to set and track your review goals — Set up automated goals to improve your Google rating and ranking position
How to update your business profile — Optimize your Google Business Profile to improve search performance
