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How to choose between Carousel, Grid, and Pop-up widgets

Compare Carousel, Grid, and Pop-up widget formats to find the best display style for embedding reviews on your website.

Praising.ai gives you three widget styles for displaying reviews on your website: Carousel, Grid, and Pop-up. The right choice depends on your site's layout and what you want visitors to do.

Prerequisites

  • Active Praising.ai account with collected reviews

  • Access to your website's code or content management system for widget embedding

Steps

  1. Navigate to the Widgets page to see all three options

From the left-hand navigation, click Visibility, then select Widgets from the submenu. This opens the Widgets page at /dashboard/visibility/widgets, where you can compare all three display formats.

CLICK "Widgets" then highlight "Widgets"CLICK "Widgets" then highlight "Widgets"CLICK "Widgets" then highlight "Widgets"CLICK "Widgets" then highlight "Widgets"
  1. Review the Carousel widget format (default view)

The Carousel widget displays reviews in a horizontal scrolling format. It works well in headers, footers, or narrow sections where vertical space is tight. Click the Carousel button at the top of the page to preview this format in the live preview pane.

CLICK "Carousel" then highlight "Carousel"CLICK "Carousel" then highlight "Carousel"CLICK "Carousel" then highlight "Carousel"CLICK "Carousel" then highlight "Carousel"
  1. Switch to the Grid widget format

Click the Grid button to see your reviews arranged in rows and columns. Multiple reviews appear at once, so this format suits dedicated testimonial pages or wider site sections well.

CLICK "Grid" then highlight "Grid"CLICK "Grid" then highlight "Grid"CLICK "Grid" then highlight "Grid"CLICK "Grid" then highlight "Grid"
  1. Switch to the Pop-up widget option

Click the Pop-Up button to view the overlay format. Pop-up widgets appear over your page content, drawing attention to your reviews without taking up permanent space in your layout.

CLICK "Pop-Up" then highlight "Pop-Up"CLICK "Pop-Up" then highlight "Pop-Up"CLICK "Pop-Up" then highlight "Pop-Up"
  1. Access embedding options for your chosen widget

Once you've picked a format, click Embed Widget in the top-right area of the Widgets page to get the HTML embed code. This button works the same way regardless of which style you've selected. If you want to adjust appearance options before embedding, click Widget settings first.

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Tip: Carousel widgets tend to work better on mobile-responsive designs, Grid widgets suit dedicated review pages, and Pop-up widgets let you grab attention without rearranging your existing layout.

Choosing the Right Widget Style

Choose Carousel when:

  • Your available space is narrow, like a sidebar, header, or footer

  • You want reviews to cycle automatically

Choose Grid when:

  • You have a dedicated testimonials or reviews page

  • Your layout can handle multiple columns and you want visitors to browse several reviews at once

Choose Pop-up when:

  • You want impact without giving up permanent page space

  • You're testing different placements to see what gets more engagement

What's Next?

After picking a style, click Widget settings on the Widgets page to adjust colors and fonts to match your brand. Check the widget on desktop and mobile to confirm it displays correctly. You can also run an A/B test with two different widget styles to see which one gets better engagement from your audience.

Open widgets →
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