How to Use Customer Testimonials to Build Your Reputation

Learn how to collect and display customer testimonials using Praising.ai to win more customers.

Customer testimonials help you build trust and attract new customers by showcasing real experiences from happy clients.

Praising's widget builder, where a testimonial widget is created and embedded

How to Collect Testimonials

  1. Go to Review Requests in your dashboard.

  2. Click Create Campaign and select your customer list.

  3. Choose Email or SMS as your contact method.

  4. Set your send date and click Launch Campaign.

How to Display Testimonials

  1. Navigate to Review Widgets in your dashboard.

  2. Select Testimonial Widget from the widget options.

  3. Choose which reviews to display using the Filter Options.

  4. Copy the embed code and paste it on your website.

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Pro tip: Use the sentiment analysis feature to identify your most positive reviews for testimonials.

Best Practices

  • Ask for testimonials within 24-48 hours of service completion.

  • Display testimonials on your homepage, service pages, and contact page.

  • Include customer names and photos when possible for authenticity.

  • Update testimonials regularly to keep content fresh.

Common Issues

Low Response Rates

Send follow-up requests after one week. Personalize your message by mentioning the specific service you provided.

Widget Not Displaying

Check that you copied the complete embed code. Clear your browser cache and refresh the page. Contact your web developer if the issue continues.

Related Articles

  • Setting up Review Request Campaigns

  • Adding Review Widgets to Your Website

  • Managing Your Online Reputation

Need help? Contact us at [email protected]

Praising's review link, the page customers use to leave a testimonialAdd a testimonial widget
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