How to create an opt-in page for review collection

Create a branded opt-in page to collect customer details and consent for review requests.

An opt-in page is a dedicated landing page where customers can sign up to receive review invitations from your business. It gives you a compliant way to build your review request list, and customers explicitly consent before you contact them.

Steps to create your opt-in page

  1. Navigate to Opt-In

In the left-hand navigation, expand Reputation and select Opt-In under the Requests section. This opens the Opt-In page at /dashboard/reputation/opt-in. At the top, the Download button opens a menu to Show QR code, Download QR code or Copy link, and the button next to it opens your live opt-in page.

The Opt-In page, opened from the Reputation menuThe Opt-In editor — the Main and Other tabs, logo upload, Main Page and Thank You Page, with a live preview of the page customers see
  1. Upload your business logo

Click Upload logo next to the Logo section. This helps customers recognize your brand when they land on the page.

  1. Customize the main page content

With the Main tab selected (it's active by default), click Main Page to expand the customization options. You can edit the headline, description text, and call-to-action button that customers see when they visit your opt-in page.

  1. Configure the thank you page

Still on the Main tab, click Thank You Page to expand the options customers see after successfully opting in.

  1. Customize thank you page messaging

Edit the Title and Subtitle customers see after opting in. Use them to set expectations about when they'll hear from you. The Other tab holds two switches, Require Email and Require Phone Number, which make those fields mandatory.

  1. Save your opt-in page

Once you've customized both pages, click Save to publish your changes. Clear empties every field and switch, so the default text shows again once you save.

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Tip: You don't need to fill out every field. If you leave something blank, Praising.ai will display default text that works well for most businesses. Start simple and refine your messaging over time as you see how customers respond.

What's Next?

After creating your opt-in page, you can:

  • Share the URL through email signatures, social media, or your website

  • Add the link to receipts or other customer communications

  • Switch on Auto-Send so new sign-ups who give an email address get a review request automatically

  • Send review requests to customers who've opted in, they're automatically added to your Contacts section

Open your opt-in page →
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