--- title: "How the SEO Agent works" description: "Drafts a reply to each new review in the tone, length and language you set, for you to approve before anything is posted." url: https://help.praising.ai/en/articles/49-how-the-seo-agent-works collection: "Getting found" updated: 2026-10-05 language: en --- # How the SEO Agent works Drafts a reply to each new review in the tone, length and language you set, for you to approve before anything is posted. While it's switched on, the SEO Agent drafts a reply to each new review, in the tone, length and language you set. Instead of staring at a blank reply box, you get a draft to approve, edit or discard. Nothing is posted until you approve it, and once your Google listing is connected with **Google Login**, an approved reply to a Google review posts straight to Google. ## Prerequisites - A paid Praising.ai plan (Core, Growth or Pro) - A Google listing connected under **Settings → Integrations**: the agent can't be switched on without one - An owner or admin to set it up and switch it on in the **Setup** tab ## How It Works ### Step 1: Open the SEO Agent Feed Navigate to **Reputation → SEO Agent** in the left sidebar. The page opens on the **Feed** tab. At the top are the replies waiting for your OK, each showing the review next to the AI's suggested reply. Below them are the replies you've already made. A waiting card has **Approve** (or **Approve and post** when Google is connected), **Edit** and **Discard**. Once a reply is made, its card shows a badge: **Success** when the reply is on the review site, or **Saved here only** when it is saved in Praising but not posted. ![The SEO Agent Feed tab, with a review card showing the review text and the AI Agent reply](https://staticfiles.gleap.io/p6930f83e9a82f3c6af8225d9/ZVDfeWHElS42IB6uFITDWmO8PjbcNKCsk1ZjSK81sFgCHHSW34sScRR5ftOyW3WpUD6My1HAkJJ.png) ### Step 2: Read How the Agent Handles Each Review Notice how the SEO Agent tailors each reply to the individual reviewer. For a positive review from Jake about working from the corner table, the reply references that specific detail ("the back corner is unofficially the remote-work zone") and closes warmly. For a critical review from Tom about slow Saturday service, the reply acknowledges the issue directly and explains what's been fixed. This specificity is intentional: drafts pick up details from the review itself, so replies read as personal rather than canned. Any instructions you add in **Setup**, such as naming your city or a service, go into every draft. ![A Feed card with Tom's June 3 review about slow Saturday service and the reply to it](https://staticfiles.gleap.io/p6930f83e9a82f3c6af8225d9/xaHOgCUos5RG3eoQrR8RArfgA195SGNU78WoQij46MpNTT1wq7i4xQNidazAAbmcTniauTYHEa3.png) ### Step 3: Use Bulk Reply for Efficiency Click the **Bulk Reply** tab at the top of the page. It lists your reviews without a reply that the agent hasn't drafted, such as the ones you had before switching it on. Click **Draft all with AI** to draft up to 10 at a time, then check each draft and click **Approve reply** on it. Bulk Reply is particularly useful when you first switch the agent on, because the agent drafts only the reviews that arrive after that. ![The Bulk Reply tab on the SEO Agent page](https://staticfiles.gleap.io/p6930f83e9a82f3c6af8225d9/CIRypLePWE3v93kf01p6ajufRCKwOjQTCQjOVqMdRpeVzlNlNrn54rvVIP4eEywTigRhB9VYXvm.png) ### Step 4: Configure Your Agent Settings Click the **Setup** tab to control how the SEO Agent writes replies. This is where you define the tone (warm, professional or apologetic), the reply length (short, medium or long), and the language. Reviews of 1 to 3 stars can have a tone and instructions of their own. To start the agent, turn on **Enable SEO Agent** and click **Save**. Getting Setup right first means drafts match your style from day one, so they need less editing. > **Info:** Tip: If your business serves customers in multiple languages, turn on Reply in the review's language in Setup. Each draft then matches the language of its review. ![The Setup tab, where you set the tone, length and language of replies](https://staticfiles.gleap.io/p6930f83e9a82f3c6af8225d9/68LoH5FV0XDQd0m7Kv9QZVfxlMj2gPcnDJtpXKmRnmRPHuvCNqt9xtFXpPvLYp0Ei324U5IiVPN.png) ### Step 5: Connect Google to Post Replies Directly To post approved replies straight to Google, connect your listing with **Google Login** under **Settings → Integrations**; an owner or admin signs in with Google. Then **Approve and post** sends a reply to Google, with no copying, pasting or logging into Google Business Profile. Until then, **Approve** copies the reply and opens the review site so you can paste it, and you click **I posted it** once it's there. Replies to other sites, like Trustpilot, always work that way: Praising publishes replies only to Google. ## What's Next? - [How to use the AI Agent](https://help.praising.ai/en/articles/69de040cf2b4871d6f39844f.md): ask questions about your reviews and ratings in a chat - [How to reply to customer reviews](https://help.praising.ai/en/articles/69ba5f6388b75a8cd7a31617.md): handle replies yourself when you want full control - [How AI Sentiment reads your reviews](https://help.praising.ai/en/articles/6a77fbceeb27e00f852ad496.md): get a summary of what customers praise and what to improve [Open the SEO Agent →](https://app.praising.ai/dashboard/reputation/seo-agent)