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How to embed a review widget on your website

Add a customizable review widget (carousel, grid, or pop-up) to your website to showcase customer feedback and boost credibility.

A review widget puts your customer feedback on your website, where people can see it while they're already considering your business. Praising.ai's widgets display your reviews in a clean, readable format that helps visitors feel confident about choosing you.

Prerequisites

  • Active Praising.ai account with reviews collected

  • Access to your website's HTML or content management system

Steps

  1. Navigate to the Widgets section

In the left-hand navigation, click Visibility to expand the section, then select Widgets underneath it. You'll land on the Widgets page at /dashboard/visibility/widgets, where your embed codes live.

The Widgets page, opened from Visibility in the left-hand navigation
  1. Choose your widget style

At the top of the Widgets page, pick a tab: Carousel, Grid, Pop-up or Badge, depending on how you want reviews displayed. Each format suits different page layouts and amounts of available space.

The widget type tabs at the top of the Widgets page
  1. Preview your widget design

Once you pick a style, a live preview loads automatically below the style buttons. You'll see how the widget looks with your actual reviews, including star ratings, review text, and customer names.

The live preview of a Carousel widget
  1. Generate your embed code

Click the Embed Widget button near the top of the page. This generates the HTML code for whichever style you selected.

Clicking the Embed Widget button
  1. Copy and install the code

Click Copy Widget Code in the panel that opens, then paste the code into your website wherever you want the reviews to show up. The widget shows your newest reviews of 4 stars and up by default, and new ones appear as Praising imports them. You can change which reviews show with the round filter button next to Embed Widget.

The Embed Widget button at the top of the Widgets page
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Tip: Start with the Carousel widget if you're unsure which style to choose. It displays multiple reviews in a compact, rotating format that works well on most website layouts.

What's Next?

  • How to customize your review widget design - Choose which reviews show, a light or dark theme and more

  • How to filter and search your reviews - Find specific reviews in your Reviews inbox

  • How to connect your review platforms - Connect Google and Trustpilot so their reviews come in

Open widgets →
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